The Protocol That Outlived the Platforms
Why enterprise email creation is broken and how to fix the creative-to-martech gap.
✉Email keeps getting declared “over," yet it outlives almost every platform built to replace it. As Hackaday recently noted in their "Forgotten Internet" series, email’s survival is due to it being a protocol, not an app. It is federated, boring, and effectively immortal.
But for the modern enterprise, the "boring" protocol is wrapped in layers of extreme complexity. In 2026, the challenge isn't sending the mail, it's creating it without breaking the brand or the code.
The Measuring Rug Pull
Between Apple’s Mail Privacy Protection and Gmail’s image caching, "Open Rates" have become a weighted average of bot-behavior and human intent. For Marketing Ops, this means one thing: The Click is the only truth left.
To get the click, the design must be flawless. But enterprise Martech systems (Eloqua, Marketo, Adobe Experience Manager, Pardot/Salesforce) often force a choice: use a rigid, "broken" drag-and-drop editor that limits design, or manually code every single email and risk human error during the import.
The Enterprise Handoff Gap
Currently, the workflow is fractured. Designers build beautiful templates in Figma; HTML developers try to translate them into ESP-compatible code; and Marketers eventually "break" that code when they try to update a CTA or an image in the native editor.
Introducing MAOP.IT: The Bridge
We didn't build another ESP. We built a Creation Engine designed to sit on top of your existing stack. MAOP.IT is the translation layer between high-end HTML design and daily marketing execution.
For HTML Designers: Total Control
Designers can build flexible, sophisticated template structures using branded assets. You aren't fighting a restrictive UI; you're building the framework that empowers the rest of the team.
For Marketers: Brand-Safe Autonomy
Marketers use drag-and-drop "building blocks" that are pre-approved by the brand team and the admins. The font, the padding, and the mobile responsiveness are baked into the block. They can't break it, because the admin controls the guardrails.
System Agnostic. Multi-Stack Compatible.
MAOP.IT produces clean, structured HTML outputs that play nice with any system. We support personalization systems for all providers, including:
- Eloqua/Marketo/Salesforce/AEM: Native support for Personalization Fields. Bring your own field merge/token syntax to apply personalization to any email.
The Scoreboard has Changed
Email ROI remains unmatched (3,800% in most mature markets), but that ROI is stolen by operational friction. Every hour your team spends "fixing the HTML" in an editor is an hour lost on executing strategy.
The protocol stayed; the optics and gates evolved. It’s time to move past execution queues/orders and start focusing on brand-centric email creation.